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SmallFishBig offers a unique approach to strategic communications and media relations management

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With more than twenty-five years' experience in corporate communications, I bring a unique perspective shaped by working in both in-house and consultancy roles.

 

This dual insight has shown me not only the strategic value great consultancies can deliver - through work with firms like PwC and Scyne Advisory - but also the frustrations clients face when execution is handed off to less experienced teams.

From leading world-class in-house communications teams to shaping transformation strategies for clients across the globe, I’ve delivered impactful communications for some of the world’s most recognised brands, including PwC, GE, BHP, and The University of Melbourne. Through SmallFishBig, I offer the best of both worlds: big-picture thinking backed by hands-on delivery from a seasoned professional who’s been on both sides of the table.​ When you engage my services, you ensure your business gets the strategic insight and execution it deserves.

At SmallFishBig, I provide clients with simple, tailored and effective communications.

Sole Trader Andrea Herrman

Registered as SmallFishBig

ABN 70 298 637 425

Kew VIC, 3101 Australia

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