About

At SmallFishBig...

I keep it simple

Contrary to popular belief, simple doesn’t mean simplistic. Whether it’s building a strategy, establishing a function, developing a narrative or messaging, or writing a news release – communications don't have to be complex to be effective. I believe in “demystifying” the communications process by introducing tools, policies and processes that enable managers to take a confident approach to media management and the wider communications mix.

I will help you develop a plan, assist in its execution where necessary, and counsel you on managing your future communications needs independently.

I take a personalised approach

Having worked in-house for half my career, I know the importance of tailoring a communications plan to an organisation’s strategy and brand values. Most communications consultancies take a “one size fits most” approach to planning and will offer a template plan based on your organisation’s industry, size or brand without truly taking the time to get to know your wider business, your needs, and your challenges.

I will work quickly to properly understand your business, engage key stakeholders, and deliver tools that meet your needs.

I focus on effectiveness

All too often, money is invested, strategies are implemented and plans are executed without any evaluation of their success – and success isn’t just about hitting targets or ticking boxes on a checklist you found online! Success looks different for every organisation.

I will help you to determine your measures of success and create tools that evaluate both quantitatively and qualitatively.